The company received was Sainsbury’s, whose brand values include ‘having respect for our environment' and ‘making a positive difference to our community'. I decided upon creating a service that enforced these values directly, by reducing use of petrol, bringing the local community together and helping those in need.

Sainsbury’s Shuttle is a proximity-based mobile application, where users sign up as ‘transporters’ and/or ‘passengers’. Transporters would receive bonus Nectar points and rewards for giving free lifts to Passengers to local Sainsbury’s stores. A Passenger could be anyone who struggles with accessing a supermarket. This could be due to a disability, old-age or simply a shortage of money for public transport.

The app displays profiles of people who are online and require each other's service as pointers on a map. The user will be able to select a pointer, view a profile in full and request their service. If accepted, they will then be able to message the other user regarding the lift that will take place. The application is certainly not without its disadvantages; an example being assuring safety for passengers and transporters. With more time I am sure that this sort of issue could be resolved.

The initial idea was developed with support from Annie Maxted and Stephen Aou as part of the 24 Hour Design Challenge.

An interactive prototype can be used here.